TikTok looks like a new marketing network that has got a popular social media process for others, and the recent competition among marketers gradually increased globally.
Suppose you work for the marketing industry that has been neglecting the TikTok platform until now. Then it’s the perfect time to move out of illusion to reexamine your priorities.
Do you want to know why? The main reason is that TikTok’s popularity is enhancing day by day.
This social media platform can be a piece of productive marketing ad campaigns. You can use it for advertising, and if you pick your methods well enough, you need to identify that TikTok can bring out acceptable outcomes.
We will discuss this later as now we need to reply to the first queries that any marketer needs to ask before stepping into the unknown ideas.
Everything About TikTok
TikTok is a Chinese video-sharing platform founded in 2012 by Zhang Yiming. Three years after its start, the platform obtained over 800 million users.
What Do Marketers Need To Understand?
Apart from the magnificent number of users and the higher average engagement rate, there are essential factors from the marketer’s perspective. It’s a video-based platform that targets shorter videos.
In recent times, visual data and video marketing methods are becoming famous than ever. As a result, you can look at YouTube, Instagram, and Facebook that grew over the past few years and adapted to this trend by trying more and more qualities and capabilities to host and share their video content.
You can use TikTok marketing methods either as a content publisher and advertiser at the same time.
TikTok Advertisement & Their Features
The most significant part of this article is TikTok advertisements and their characteristics, where we can study what you need to perform to post for your first TikTok ads.
TikTok Ad Formats
In-feed Video Ads:
TikTok’s in-feed video ads display in between the user’s videos as you move through the main page. They are very relevant to the ads; you need to check searching through Instagram stories.
On TikTok, branded takeover ads display when you enter the platform and appears a full-screen video to a particular follower. They are ideal for brand awareness ad campaigns and direct the sales records as you can get in touch with the viewers straightly before communicating with anything else on the platform.
TikTok’s TopView ads are an exciting advertising method that lets you construct on the brand Takeover. Unlike the brand takeover, with the Top View ads, you cannot combine the users with ads the second they start TikTok. On the other hand, you can display your video content as the first in-feed post three seconds after they logged inside.
Branded Hashtag Challenges
TikTok’s branded hashtags constitute an advertising chance that is present on TikTok. Like other hashtags, challenges, and trends of TikTok, branded hashtags provide organic and sponsored opportunities for brands. They are ideal for producing user content. Moreover,you can buy TikTok fans to gain organic traffic for your content. It helps to bring more new audiences for your videos and boost your brand awareness.
A classic example of Freal Milkshakes made a brand collaboration with famous TikTok creators to push brand awareness.
The last perfect factor about TikTok when it comes to TikTok marketing and advertising is that they provide a branded shareable stickers, AR filters, and lenses that you can use for your ads to customize them. Also, you can make a design of your choice filters on TikTok.
Best Examples of TikTok Ads
On TikTok, there are few examples of creative ad campaigns that will motivate you to make your customized TikTok ads:
Chipotle Boorito Challenge:
For Halloween, Chipotle provides the annual offer called Boortio. Last year, they planned to challenge people to post the videos displaying their before and after Halloween costume transformations, utilizing a customized sound bite that Chipotle made for this ad campaign.