A few years before Musical.ly, the app was popular among a young audience. It allows the user to record 15-60 seconds of videos which is mainly lip-syncing to movie audio clips. Instagram’s parent company Facebook tried to purchase it and failed to own it in 2016. Instead, Chinese company purchased it and renamed it TikTok. So, Instagram launched “Reels” Which is fairly similar to TikTok in August 2020.
Reels enables users to create up to 15 seconds of video with audio, effects, timer and other creative options. Although everyone has a question, why should you consider to use Instagram Reels in your marketing? You need to understand that Reels is part of the Instagram features like Stories and IGTV. You already have an Instagram account and also an audience for your business.Reels is even better to engage your audience and also new audiences. So, it’s worth adding Reels for your marketing.
Share Educational Content
Sharing videos related to your product is a great way to reach your target audience and promote your product both at the same time. Along with the product demo, you could share general tips that people will find absolutely useful.For example, if you run a fashion business, you could share your ideas about dressing styles, how to match accessories, etc. The question stickers feature can be used to post interesting questions and understand your audiences better. This kind of interaction is an excellent crowdsourcing method which most brands follow in the recent past. Creating and uploading to reels after posting questions can help acquire Instagram reels likes from a massive audience who also share their videos with their community of people hence gaining you greater visibility.
Share BTS Of Your Brand
Authenticity is important while you run a business. Sharing behind the scenes is one of the quickest ways to be authentic. So, consider sharing a sneak peek video about your product manufacturing process, what’s made best for your product and your new in-progress location. These things bring your audience much closer to your business.
Use Reels strike while the iron is hot – Instagram Reels are the best place for brands to showcase their product awareness and sales. Focusing on specific products and creating content based on your product features and benefits. This video content highlights your product and then provokes the audience’s interest to buy your products.
You don’t want to wait for your video to land on the explore page. You want to get your content in front of a new audience. Taking advantage to use relevant hashtags and descriptive captions, Which bring your Reels in front of the right people.
Using Instagram Reels is a great way to reach potential customers. You can also track the result of engagement and the visitors who convert to customers for your business. Trying to use and experiment with different creative content which works best for your niche or your brand. Don’t forget to use relevant hashtags and make attractive content because these things only bring your Reels in front of the audience and makes them enjoy watching your video. You will be happy that you started early to use Instagram Reels for your business.